Whats the Largest Video Movie File You Can Upload to Facebook

Struggling to keep on top of all the changes to social media video specs?

Video is increasingly crucial to a successful social media marketing strategy . According to a recent survey , well-nigh half of all digital advertising dollars are spent on video.

Just as platforms release new video ad formats and update quondam ones, it tin exist hard to proceed upwards. Tailoring your video to each platform's specifications and making sure that your content is looking its best tin be a real challenge.

But not if yous use our guide to social media video specs.

Read on to find the most up-to-date video specifications for each of the most popular social platforms.

Bonus: Read the footstep-by-step social media strategy guide with pro tips on how to grow your social media presence.

Facebook video specs

Optimizing video content for Facebook is tricky, mainly because of the many unlike ways it delivers video to its users.

When yous buy a video ad on Facebook today, it could appear in dozens of different formats (in someone's mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone'due south inbox on Facebook Messenger). Information technology pays to become familiar with the varieties of

Facebook video and to notice a delivery format that matches your campaign goals.

Regular Facebook feed video:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum width: 120 pixels

Supported aspect ratios: 16:9 (horizontal) to ix:sixteen (full portrait)

Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (run across a total list of supported file formats here ), with H.264 compression, foursquare pixels, fixed frame charge per unit, progressive scan, and stereo AAC audio pinch at 128kbps+. Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps.

Resource: How to Employ Facebook Live Video: A Guide for Marketers

Facebook 360 video:

Maximum size: 5120 by 2560 pixels (monoscopic) or 5120 past 5120 pixels (stereoscopic)

Supported attribute ratios: 1:1 or 2:i

Recommended specs: .MP4 or .MOV format, upward to 10GB, upwards to 30 min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times.

Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would whatsoever other video. If it doesn't, click on the 'Avant-garde' tab when uploading to bring upwards Facebook'south '360 controls' tab, which will let you catechumen unformatted footage into a 360 video.

Facebook in-stream video ads:

Recommended size: sixteen:9 ratio recommended. Upload the highest-resolution video that meets file size and ratio limits.

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length xv seconds, maximum frame rate 30fps

Tips: For in-stream ads, Facebook recommends uploading the "highest resolution source video available without letter or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features available for each advert blazon.

Facebook Messenger video ads:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum size: 500 pixels wide

Supported aspect ratios: 16:9 to 1.91:1

Tips: Videos can exist up to 15 seconds long, up to 4GB large, and accept a maximum frame rate of 30fps.

Facebook carousel video ads:

Recommended size: At least 1080 by 1080 pixels (1:one aspect ratio)

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file size 4GB

Tips: Carousels let you showcase up to ten images or videos in one ad, without having the user navigate to a new folio. For all-time results, use a pixel square (1:1) video. Include no more than 20% text in images, otherwise you lot may experience reduced delivery.

Facebook Collection comprehend video:

Recommended size: 1200 by 675 pixels

Supported aspect ratios: one:1 or 16:ix

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed

Tips: Collections brand it easier for users to browse and buy products straight in the Facebook feed. You can choose to have your video autoplay when a user scrolls over your collection, and clicking the video volition open Sheet , a full-screen feel designed to drive traffic straight to your product pages.

Facebook Instant Experience (Ix) video:

Recommended size: 1200 past 628 pixels

Minimum size, landscape video: 720 past 379 pixels (1.nine:1 aspect ratio)

Minimum size, square video: 720 past 720 pixels (i:1 aspect ratio)

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps

Tips: Similar to Facebook's instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Video and audio volition automatically play when y'all scroll past information technology.

Facebook slideshow ads:

Recommended size: Minimum 1280 past 720 pixels.

Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-ten images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video advert. For all-time results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 10 720 pixels or an image ratio of sixteen:ix, 1:1 or ii:iii). If you use different sizes, the slideshow will be cropped to be square.

Instagram video specs

Instagram supports 3 kinds of video: square (1:i), vertical (9:16 or 4:v) and horizontal (16:9).

If you're not sure which fashion to go, you're probably better off choosing the square format, which is becoming increasingly popular with marketers. Foursquare videos are more suitable for viewing on both desktop and mobile, they take up more room in user'due south feeds than horizontal videos, but don't crowd the entire screen like vertical videos do.

Instagram in-feed video:

Recommended size: Upload the highest resolution video available that meets file size and ratio limits.

Minimum width: 500 pixels.

Recommended specs : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame charge per unit 30fps

Tips: Instagram has the same recommendations for video equally Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 pinch, square pixels, fixed frame rate, progressive scan, and stereo AAC audio pinch at 128kbps+.

Instagram in-feed video ads:

Same every bit above.

Instagram carousel video ads:

Recommended size: At least 1080 by 1080 pixels

Minimum size: 600 past 600 pixels

Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps

Tips: Like Facebook carousels, Instagram carousels permit yous showcase between two and 10  images or videos in ane side-scrolling advertizing.

Instagram Stories video ads:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum size: 500 by 889 pixels

Supported aspect ratios: sixteen:9 to 4:5 and 9:16

Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB

Tips: These videos announced between Instagram user stories for upwards to ii minutes (or until dismissed) and take upwards the whole screen. Considering stories are tailored to the size of the device, exact dimensions are hard to predict. Upload the highest resolution video possible, and consider leaving the top and bottom xiv% (roughly 250 pixels) empty of any important information, then that it isn't obscured by the profile icon or phone call to action.

Resources: How to use Instagram Stories like a pro

Twitter video specs

Twitter is optimized to handle video captured on mobile devices. If yous're uploading video that was recorded a different way, exist certain to consult Twitter'southward detailed guidelines for uploading video at each bitrate.

For best results, upload the highest resolution video you tin under the file size limit (1GB).

Twitter videos:

Recommended size: 1:1 ratio (1200 x 1200 pixels) is recommended.

Minimum width: 600 pixels for square video, 640 pixels for other ratios.

Supported attribute ratios: between 1:i and 2:one, just if the height exceeds the width, the video volition be cropped to 1:1 in the feed.

Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive browse, must have i:1 pixel ratio, sound should be mono or stereo, not 5.1 or greater

Resource: How to make a blockbuster Twitter video

Snapchat video specs

Snapchat single video ads:

Recommended size: 1080 by 1920 pixels (nine:16 aspect ratio)

Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB

Audio specs: ii channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit merely, 48 KHz sample rate

Tips: These ads appear in discovery, in live stories or after a user'due south own story, and can link to an app installation page, article or long-form video. Brand certain to avoid placing logos or whatever other important elements in the top and bottom 15% of the video, to preclude them from getting cut off.

Snapchat likewise restricts videos with letterboxing, and text/graphics that encourage the user to "swipe up" (click here for a complete list of restrictions on video).

Snapchat long-form video ads:

Recommended size: 1080 by 1920 pixels

Supported aspect ratios: nine:16 or sixteen:9

Recommended specs: .MP4 or MOV, minimum xv seconds long (no maximum length), maximum file size 1GB

Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 chip only, 48 KHz sample rate

Tips: Longform videos must incorporate "live and/or motility graphic video" (no "silent or even so videos"). Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only.

Snapchat sponsored geofilter:

Recommended size: 1080 by 2340 pixel image

Format: .PNG with transparent groundwork, maximum 300kb

Resource : How to create a custom Snapchat geofilter

YouTube video specs

YouTube video player specs:

Recommended sizes: Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.

Minimum size: 426 by 240 pixels

Maximum size: 3840 by 2160 pixels

Supported aspect ratios: 16:9 and iv:iii

Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long

Tips: YouTube encourages its users to upload videos that are "every bit close to the original, high quality source format as possible." Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing confined, since YouTube "automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player."

YouTube provides a total listing of recommended bitrates for YouTube uploads here, and a full list of supported file formats hither .

Youtube video ads:

Skippable video ads: maximum length of 12 hours, skippable later five seconds

Unskippable video ads: max length of xv or 20 seconds (depending on region)

Bumper video ads: maximum length of six seconds

Resource: How to advertise on YouTube

LinkedIn video specs

Linkedin shared videos:

Maximum size: 1920 10 1920 (foursquare), 1920 x 1080 (landscape), 1080 10 1920 (vertical)

Minimum size: 360 x 360 (square), 640 x 360 (mural), 360 x 640 (vertical)

Supported aspect ratios: 16:9, 1:i, and ix:16

Recommended specs: .MP4, maximum file size 200MB, maximum thirty minutes long, recommended  frame charge per unit 30fps

Pinterest video specs

Pinterest video ads:

Minimum size: 240 pixels wide

Supported attribute ratios: Between 1:2 and 1.91:ane.

Recommended attribute ratios: 1:one (square), 2:3 or 9:16 (vertical at standard width), 16:9 (maximum width).

Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length xv minutes, maximum frame rate 25fps

Tips: Promoted videos volition autoplay without sound on loop in the Pinterest feed when they are l% in view. Tapping the video volition cause a larger version to play with sound (no looping).

Videos are currently only available for mobile devices.

More than advice most social videos

Across sizes and specs, hither are some other of import things to know virtually creating videos for social media:

• 4 Key Ingredients of a Perfect Social Video
• What it Takes to Create a Great Social Video: A x-Step Guide
• What You Tin Learn from Hootsuite'south Top five Social Videos in 2018
• Social Video Metrics That Really Matter
• A List of Gratuitous Stock Video Sites for Social Media
• The Well-nigh Creative Uses of 360 Video by Brands

Put these up-to-date social video specs to use with Hootsuite. Hands upload, schedule, and promote your videos across multiple social networks from one dashboard. Endeavor it gratuitous today.

Go Started

hollandcartheindfar.blogspot.com

Source: https://blog.hootsuite.com/social-media-video-specs/